You don’t want me to inform you how potent content material advertising and marketing is.
I may spout off a laundry record of stats, e.g., “conversion rates are nearly 6x higher for content material advertising and marketing adopters than non-adopters” or “content material advertising and marketing prices 62% lower than conventional advertising and marketing and generates about three occasions as many leads.”
You get it.
However the time period “content material advertising and marketing” is a large umbrella, encompassing a virtually infinite variety of methods and variations.
What you actually need to know is which content material advertising and marketing ways will get you official outcomes—which of them will enhance your site visitors and generate sustained leads.
In different phrases, which methods are actually value your time?
On this publish, I’d like to debate six key ways I really feel are most pertinent for content material entrepreneurs in 2017.
Extra particularly, these ways provides you with 142% extra site visitors in six months.
Right here we go.
1. Create a number of touchdown pages
I’m positive you may have a touchdown web page in your web site.
However there’s completely no purpose to cease at only one.
In at present’s digital advertising and marketing world, buyer segmentation is important, and the one-size-fits-all method simply gained’t lower it.
Check out this data from HubSpot, demonstrating the correlation between the amount of touchdown pages and leads generated.
Based on HubSpot, “Whereas most firms don’t see a rise in leads when rising their complete variety of touchdown pages from 1-5 to 6-10, firms do see a 55% improve in leads when rising their variety of touchdown pages from 10 to 15.”
Right here’s the influence that a number of touchdown pages can have for each B2Bs and B2Cs:
The purpose I’m attempting to make right here is that the extra touchdown pages you create, the extra alternatives you must rank for various key phrases, generate extra natural site visitors, and finally improve conversions.
In spite of everything, leads usually tend to convert once they arrive on a touchdown web page that’s absolutely personalized to handle their particular wants and issues.
Now, I’m not saying you essentially have to create 10 or extra touchdown pages. That could be an overkill in some instances.
However what I’m saying is that it’s good to section your viewers and create a person touchdown web page for every particular buyer kind.
Right here’s an instance:
This method is sort of assured that will help you reel in additional high quality site visitors.
2. Make infographics an integral a part of your content material formulation
I really feel a bit bit like Captain Apparent by mentioning the influence of infographics.
However the backside line is that this medium is your ticket to huge site visitors.
It’s easy. Infographics get shared like loopy.
In reality, “Infographics are Appreciated and shared on social media 3x more than different content material.”
Listed here are a few more stats that show the traffic-generating potential of infographics:
They’re visible. They’re straightforward to comply with. They usually make it extremely easy to digest complicated data that may be troublesome to eat in a conventional, text-based format.
To not point out they’re enjoyable.
There’s one thing inherently playful about infographics that makes individuals “eat ’em up.”
Simply try the variety of shares this infographic from Copyblogger has gotten for the reason that day it was printed again in 2012:
I understand there are positively newer, sexier content material advertising and marketing ways on the market.
I additionally understand that curiosity in infographics has waned barely over the previous few years.
However they’re nonetheless one of many prime types of content material when it comes to traffic-generating potential.
That’s why I like to recommend making infographics a prime precedence this yr.
three. Create “cornerstone” weblog posts
When you’ve been following any of my blogs for any size of time, you’ve in all probability observed I like going large.
By this I imply that I:
- create long-form posts (sometimes over 1,500 phrases)
- embrace a whole lot of visuals
- embrace statistics
- cowl a whole lot of details and particulars that others could not all the time contact on
In different phrases, I try to offer my viewers with as a lot worth as doable.
Consider I don’t all the time drive the ball out of the park with every weblog publish, however there’s a constant degree of depth I try to attain.
And this has been a giant a part of my success over time.
This is the reason I can’t stress sufficient the significance of making “cornerstone” weblog posts, and never merely your common, run of the mill posts so widespread on the Web.
In a post on Kissmetrics, I spotlight just some of the advantages of making complete, long-form content material:
- larger rankings in serps
- elevated time on website
- success in social media
- a place of authority
One method I’ve discovered helpful for creating cornerstone content material is to deal with every weblog publish like a be-all and end-all information.
Assault it with the intent of making a definitive publish that may reply practically any query your viewers could have.
Cowl the whole spectrum.
I actually advocate trying out this post I wrote on neilpatel.com to study extra about this course of.
It additionally consists of some concrete examples you should utilize to information your efforts.
Now, in fact, you in all probability gained’t have the time to create five-plus posts like this every week (and even three).
That’s why I recommend at the least contemplating scaling again your content material and specializing in creating fewer however larger high quality in-depth posts relatively than churning out dozens mediocre ones.
four. Get cozy with video
Listed here are some quick stats from HubSpot concerning the state of stay video.
- “Cisco tasks that world Web site visitors from movies will make up 80% of all Web site visitors by 2019.”
- “4x as many shoppers would like to look at a video a couple of product than examine it.”
- “43% of shoppers wished to see extra video content material in 2016.”
Regardless of which means you slice it, a gentle weight loss program of video content material goes to crank up your site visitors.
This brings me to my subsequent level.
5. Behold stay video
I’d prefer to take it one step additional and focus on a key video pattern that’s catching on at the moment.
And that’s stay video.
Platforms comparable to Fb, Periscope, and YouTube supply stay streaming, permitting your viewers to look at your video content material in actual time.
For my part, stay video is likely one of the prime methods to extend engagement ranges and convey a large inflow of site visitors.
Listed here are some numbers to again this up:
- “A major quantity (50%) of marketers plan on utilizing stay video providers, and 50% wish to study extra about stay video.”
- “Individuals spend 3x longer watching video which is stay in comparison with video which is not stay.”
- “Fb generates eight billion video views on common per day.”
I like this medium as a result of it permits me to create an genuine, one-on-one-connection that’s practically inconceivable to create in any other case.
It’s additionally cool as a result of most stay video providers mean you can reply your viewers’ questions, providing you with the chance to work together with them in a really private means.
When you haven’t experimented with stay video but, I like to recommend giving it a shot.
It could push your site visitors numbers off the chart.
Check out this post to discover ways to use stay video to construct your private model.
6. Harness the facility of content material curation
At first thought, content material curation may make you’re feeling that you just’re being lazy or perhaps even unethical, as should you’re a poser who’s taking credit score for the arduous work of others.
But it surely’s not like that in any respect.
In reality, “solely 5% of marketers worldwide by no means share different group’s content material, whereas practically 1/three share blogs, trade publications, or different sources each day.”
Content material curation is an integral a part of social media advertising and marketing, and nearly each official model participates in it to some extent.
Once you do it accurately, this observe can do the next:
- enhance your model fairness
- set up you as a thought chief
- herald a gentle stream of top of the range site visitors
Extra particularly, “41% of marketers that curate content material point out it has elevated the quantity and/or high quality of their sales-ready leads.”
The bottom line is to curate content material the appropriate means.
By this I imply upholding rigorous high quality requirements and all the time making certain that the content material you choose is related to your viewers.
One individual particularly who I really feel crushes it at content material curation is Brian Dean of Backlinko.
Simply try his definitive guide on link building.
Embedded inside the information are loads of hyperlinks to exterior sources that tremendously improve the content material and supply extra insights.
Right here’s what I imply:
In fact, this is only one instance. There are many different methods to go about it.
Simply use your creativeness.
For my part, all six of those content material advertising and marketing ways are extremely helpful for revving up your site visitors.
They aim your viewers in several methods, and when used collectively, they’ll produce a site visitors surge.
I’ve experimented with each and have seen optimistic outcomes. Collectively, they helped me improve my site visitors by 142% in six months.
You’ll want to work these into your 2017 content material advertising and marketing plan.
Which particular content material advertising and marketing tactic have you ever had probably the most success with?